Collecting detailed information from a group of people is not an easy task to achieve.
If you need many opinions, an online survey may be the solution. If you need more detailed answers, people are interviewed or called by phone. As simple as that.
An alternative solution: Chatbots
Chatbots allow you to have a virtual interviewer who can identify interesting topics and track them in the same way that a human interviewer would. But scaled. A lot.
Chatbots have the potential to become the perfect compromise between a survey and an interview.
But, as with all chatbot applications, data and a good template or script is the absolute key to achieve anything that is even remotely similar to human behavior.
And even with a large data set, it is still possible to obtain poor results.
That's why Chat Compose includes pre-made scripts for different types of action and an interface to create your own scripts.
If we want to achieve the incredible feat of making a chatbot smart enough to carry out a conversation that is not completely robotic, you will need a good script and a good interface to create them.
Chatbots to get Feedback on products and services
Customer feedback is vital to the company. Product development teams use feedback to prioritize their design and strategies.
Engineering teams monitor user trends and opinions to detect any errors that may have been overlooked. Support teams use comments to measure their effectiveness.
Despite this, the market still does not have an attractive way to collect and, most importantly, use this information. Customer satisfaction surveys have not evolved or changed since their inception. These surveys cause boredom and are rarely completed, and people are afraid to take them unless they have to report extremely positive or negative things.