What are conversational scripts?
A script is a message / set of previously stored messages, or previously written phrases or sentences that provide a direction in a specific conversation. The scripts can include topics to start a conversation, content of a topic, answers to questions and ideas that can connect the conversations.
Conversational scripts can even help to change the current subject, ask questions, lead the conversation, be the main speaker and even end the conversations.
About the use of scripts
The script must be individualized to take the particular linguistic characteristics of the user into account, and their topics of interest. The scripts can also be individualized considering specific situations, guided by the user's previous conversations or their choices made.
How to create a conversational script
ChatCompose has a script creation interface, which can help you create the perfect script for your sale, qualify your customers or answer support requests.
Let's take the following example. Your website or service is an e-commerce site that generates footwear sales.
To model the script, first ask yourself What do the users want to do in my site?
The options can be:
- They want shoes for a special occasion.
- They want to know your shipping conditions.
- They want to make a customer support request.
To implement this example we use the interface to create scripts.
First you enter the script identifier and an initial message. We will call the identifier "helpsales".
We will define the initial message as "What can I do for you?"
By clicking on "create script" we go to the graphical interface for designing scripts, here you can see the component of the message that we created previously "What can I do for you?". It will look like this:
To continue, and given that we have already defined the options, we add the option component to the diagram by clicking on the panel on the right.
In this step you will open the configuration of the component, where we enter the possible options that we defined earlier.
After clicking create, the component will be added in the interface.
You will also see that the panel on the right has been deactivated and shows you the message:
This means that to continue you will have to choose an option with which to continue.
To choose the option where you will continue, mouse over it to check which one is it, and click on it (it will turn red). Once selected, press the "Continue" button.
Now that we have selected the option where we are going to continue, and the component panel has reappeared, we can enter more components.
Since we have chosen the option "I want to know the shipping conditions", you can show them a message in response. To reply in text click on the message component and write the text "the shipping conditions are ......". Click on create.
Now that we have finished with that option we can continue with the other options. We will continue with "I want to make a customer service request".
Click on the corresponding option and press continue. Now we enter a message component with "Perfect! Before contacting the support team we need some information from you". Immediately add the form component, which is responsible for capturing the request and user data.
Enter an identifier for the form (it will appear in the Leads section, where you will be able to see the captured data), and enter the questions that you are going to ask the user. We are going to enter the following. "Give us an email where to contact you please" followed by the question "Please enter your support request". The form will appear inside your diagram.
To finish with the script we will also follow the option "I would like shoes for a special occasion". Click on the option and continue.
In this option we are going to enter another message component with "Awesome! I can help you, tell me for what occasion you would like your shoes". Immediately enter an option component with the options "A formal occasion" and "An informal occasion". We press create.
In the option "A formal occasion", we will offer the user a link to a page of our site with formal dress shoes. We press the option, continue and enter a new component, called a link. Within the link we will fill in the title of the link and its url. Enter the url "https://www.site.com/formal" with the title "Variety of formal shoes". We create and continue with the other option.
Now we follow the option "An informal occasion", we click, we press continue and we enter another link component, this time with the url "https://www.site.com/informal" with the title "Variety of informal shoes" . The diagram should look something like this:
To finish we press the "End and save" button. Now we have the script ready and saved in the system.
Implement the script
To implement the script we have the option to enter it (1) as a response to a specific question in Database,(2) as the initial component in a specific page in Configuration> Pages and (3) as the initial component of the chatbot.
We will choose alternative 3 and we will establish it as the initial component of the chatbot.
You can try the script we have done by clicking on the chatbot on the right.
Now we are ready, and we have a general notion of how to create conversational scripts in ChatCompose. You can create as many scripts as you want, and for the purposes you want. A good alternative is to use the scripts for to generate leads, qualify potential clients, offer support, schedule meetings and conduct surveys.