How to use chatbots in your B2B strategy

Technology is turning science fiction ideas into reality. The boom of chatbots presents a handful of new business models driven by chat and when it comes to B2B in the coming years there will be a great impact.

Every business owner would like to have a team of super humans working non-stop to help the sales team earn more money. That is possible in the new decade, but not with super humans, but with chatbots.

Here’s how to use chatbots in your B2B strategy.

Use Cases and Opportunities

Chatbots are a process optimization tool that may or may not involve artificial intelligence. With them, orders, questions, leads and reports in general can be channeled quickly, effectively and with the least possible range of mistakes.

This allows to improve the shopping experience, generate qualified leads and improve customer acquisition.

Customer service: bots can be integrated into the application during idle hours or they can initiate an initial conversion dialogue before a real person enters the chat.

Recruitment: Instead of submitting long forms to users on an application page, they can be allowed to chat through a bot.

Content publishing: there are cases of using chatbots that have been created essentially as a content publishing machine.

Internally: chatbots can accelerate or improve process management, it works perfectly on channels such as Slack.

Lead generation: you can create frontend visitor bots, content bots and bots in FB for lead generation.

Currently, 75% of B2B transactions are made online and 70% of people prefer to write a message instead of holding a call, for which a chat provides more immediacy than emails.

So in sum, with a B2B online chatbot in Spanish or English you can manage communication with B2B customers faster and more efficiently.

Focusing on the automation of processes in marketing, we will provide an example for the user case in lead generation.

Lead Generation

How are Chatbots useful for lead generation if you are a B2B business? Let's find out.

Increase commitment

Lead generation involves creating commitment from users. A potential customer generally sends inquiries to multiple businesses in the same space and makes a decision only after obtaining a satisfactory response according to their needs.

Therefore, answering this question quickly and answering all customer questions is the way to attract them and demonstrate your professionalism.

Chatbots work perfectly for these goals. No matter what time of day, no matter what the query is, a properly implemented chatbot can communicate answers instantly, without giving the client time to start looking for other options.

Understanding your customers

In addition to direct marketing efforts, a chatbot can also take a more subtle approach. That is, you can user site visitors to gather data about their needs and preferences. It is a very valuable type of information that can help you align your marketing strategy accordingly.

Remember this, people don't want to fill out long and boring forms, but they are deeply interested in chatting with a bot. They are more willing to provide information through chat than to give their data by writing on a form. It has to do with user experience, and chatting is more fun.

Also the bot can clarify any doubt of the user as he gives his information, so the client can decide if he is really interested in the service or not.

Conventionally, companies put all the information about their brand on the web pages, but almost no one bothers to read even if the page is very attractive. The bot can provide information that is of interest to the user.

Showing your value

No matter how good you are in your industry, if you don't show it properly it will not help. While the usual marketing strategies of sending emails and setting up phone calls work well, a chatbot can revolutionize your marketing strategy.

A chatbot can respond to customer inquiries by linking organically with information that speaks very well about your company, and hooks the customer. Also, by studying the user's site history and previous inquiries, a chatbot can understand the unique requirements of each client and adapt their response accordingly.

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